Case Study · PackTHC · Oct 2024 – Present

FROM ZERO
TO $557K
NO ADS.

How I built a US B2B cannabis packaging brand from zero zero domain authority, zero audience, zero ad budget to $557,181 in gross sales in 12 months using SEO, AI content, Shopify automation, and email flows.

01 Problem

Zero brand authority

No domain history. No backlinks. No Google presence. Starting from absolute scratch.

Competitive market

US cannabis packaging dominated by established players with large ad budgets.

Zero ad budget

No paid advertising allowed. Every dollar of revenue had to come from organic channels.

02 Strategy

Organic-First.
AI-Powered.
Systems-Driven.

Instead of ads, I built systems. SEO architecture from zero. AI-generated content at scale. Shopify automation reducing manual work. Email flows generating recurring revenue. Every channel compounding on the other.

SEO Architecture

Keyword research, on-page optimisation, GSC monitoring, 50+ keywords ranked

AI Content at Scale

3,200+ product images, descriptions, and blog content via ChatGPT + DALL·E

Shopify Automation

3D configurator, 6-tier pricing, custom apps reducing B2B friction

Email & Push Flows

PushOwl/Brevo campaigns generating $51,908 attributed revenue

Google Merchant Center

2,620 products approved, organic Shopping traffic growing +12.5%

03 Systems Built

300+ products

Shopify 3D Label Configurator

Custom app enabling B2B buyers to customise labels in real-time before purchase. Deployed across 300+ products in under 60 days.

Shopify3DCustom App
0 manual quotes

6-Tier Pricing Automation

Buy More, Save More logic eliminating manual quoting entirely. Automated volume-based B2B discount structure.

ShopifyAutomationB2B
1,000+ calls/day

AI Voice Calling Agent

Bilingual Hindi & English voice system handling inbound/outbound lead qualification and appointment booking.

ElevenLabsTwilioMake
3,200+ images

AI Content Pipeline

3,200+ product images generated via ChatGPT, DALL·E & Higgsfield AI 90% cost reduction vs agency standard.

ChatGPTDALL·EHiggsfield
$51,908 revenue

Email & Push Automation

PushOwl/Brevo flows including back-in-stock alerts, campaigns, and subscriber nurturing. Zero ad spend.

PushOwlBrevoEmail
2,620 products

Google Merchant Center

Full product catalogue submitted and optimised 2,620 approved products generating organic Shopping traffic.

GMCGoogle ShoppingSEO

04 Results

All Numbers.
Dashboard-Verified.

$557,181
Gross Sales
12 months · zero paid ads
$470,959
Net Sales
Shopify verified
201K
Organic Impressions
Google Search Console
2,890
GSC Clicks
Avg position 21.3
$51,908
Email Revenue
PushOwl/Brevo · zero ad spend
34.83%
Email Open Rate
708 subscribers
41,748
Total Sessions
+6.7% growth
39.77%
Returning Customers
Shopify Analytics
$2,247
Avg Order Value
B2B bulk buying
$16,870
Largest Single Order
GA4 Transactions
2,620
GMC Products
539 clicks · 28 days
$0.15
Meta CPR
$292 total spend · 1,954 LPVs

05 Proof / Screenshots

Shopify Analytics

Shopify Analytics

$557K Gross Sales Dashboard

PushOwl / Brevo

PushOwl / Brevo

$51,908 Email Revenue

Google Merchant Center

Google Merchant Center

2,620 Approved Products

GA4 Ecommerce

GA4 Ecommerce

$64,742 Item Revenue

3D Label Configurator

3D Label Configurator

300+ Products Live

GA4 Reports Snapshot

GA4 Reports Snapshot

2.3K Active Users

All screenshots from live dashboards Shopify · GA4 · GSC · PushOwl · Google Merchant Center

Want These Results
For Your Brand?

I am available for full-time roles and consulting in Dubai. Let's talk about what I can build for you.